Watch Watch

With its domed crystal, rounded case and patent-pending form-fitted bracelet, the new Kirium continues TAG Heuer’s look toward contemporary design melded with sports-oriented marketing and technical foundations. It also marks TAG Heuer’s first new group of watches since 1992 and the largest international public relations campaign in the company’s 137-year history. Not including any advertising costs, the promotion is a multimillion-dollar effort. The Kirium collection features cases and bracelets made of polished or brushed steel, or a combination of both, available in three sizes and seven colors. Included is one automatic chronometer. Retail prices range from $1,200 to $1,300. The bracelet is a primary feature, with smooth links integrated by a system of pins designed to keep the links apart and eliminate pinching. As with all TAG Heuer watches, the six primary technical sp
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