Watch Watch

Coach Watches Debut We’ve seen it over shoulders, on feet and in back pockets. In April, we’ll see it on wrists as Coach expands its premier leather goods line beyond handbags, briefcases, shoes and wallets to the watch industry. Coach’s first signature watch line could be a juggernaut in the making. An exclusive 10-year licensing agreement with The Movado Group gives the 56-year-old company access to a multimillion-dollar advertising and marketing budget to promote its handcrafted wares. (See “Movado Strategies,” December 1977 JCK, page 28.) Movado Group president Efraim Grinberg expects the new Coach Watch division to grow into a $100 million franchise. Sales of the entire line of Coach leather goods topped $500 million in 1996. “It will be a brand that everyone will notice,” says Jon A. Step, general manager of Movado’s Coach Watch division. “The Movado Group w
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