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SIHH Loses Muller, But Gains 3 Brands In 1991, when the Vendôme Group of high-end watch companies led an ambitious exodus from the Basel Fair to launch the Salon de la Haute Horlogerie (SIHH) in Geneva, it was a wild idea. Some called it outrageous. Today, it has become a necessary stop for luxury retail jewelers. SIHH, which has endured its status as “the other Switzerland show,” enters its eighth year with another speed bump to overcome, the loss of prestigious brand Franck Muller – the only non-Vendôme company in the show – as an exhibitor. But it has a wild card. Three of the world’s most respected watchmaking houses – Gerald Genta, Daniel Roth and Parmigiani Fleurier – have signed on to exhibit for the first time. None is a Vendôme member. The word is that other luxury brands are interested – and they are welcome. SIHH’s growing pains are not surprising fo

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