Watch Watch

Success is a Tag Heuer game Tag Heuer apparently can do no wrong. Its 2000 and 6000 series watches were hits, then it introduced its Kirium watch to somewhat mixed retailer reviews a year ago. So what happened? Sales exceeded expectations by 300%, and the product sold out in record time. The Kirium – now back in supply – remains one of the hottest watches in America. Although known for steel models, Tag Heuer has eased upscale by phasing out parts of its line and introducing higher quality, including 18k gold and even platinum models. Retail prices range from $650 to $15,000 and average $1,200. The new 6000 chronograph chronometer sells for up to $4,850, and the brand will launch another high-end product later this year. Some say Tag Heuer watches are overpriced. But what is too expensive when there’s no price resistance? “We always thought $2,000 was our limit,” says S
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