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Seiko: Déjà Vu All Over Again? What’s going on at Seiko? Quite a lot. Strong product praise. Futuristic technology. Management changes. Upscale imaging. Seiko is on the tip of the tongue these days in terms of what’s in and what’s out. What’s in? Two years running, the brand has won rave reviews for its avant-garde products. What’s out? Significant changes in the brand’s management and sales staff have led some to wonder how well the brand is doing. One thing is for sure: Seiko is making noise in an industry that’s relatively quiet on the innovative product front. Even traditionally Swiss retailers and distributors are impressed with Seiko. Why? In Basel this year, Seiko unveiled a series of “future proof” timepieces: an inexpensive perpetual calendar programmed to the year 2100; a limited-edition Kinetic Chronograph with a dashboard-like design; and Spring Dr

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