WATCH WATCH

St. John teams with Swiss Army Brands Each year, women have more options for their wardrobe. In watches, the latest entry is St. John Timepieces, Swiss watches designed exclusively for sophisticated women. They will be marketed as “pieces of jewelry that tell time.” The watch collection, one of the highlights of The JCK Show (see July issue), is inspired by mother and daughter Marie and Kelly Gray, respectively vice chairwoman and president of the Irvine, Calif.-based St. John Knits franchise. The company’s clothing and accessories for women are sold under the St. John, Griffith, and Gray names. Swiss Army Brands is the manufacturer, marketer, and worldwide distributor for the new St. John watch line. The mutually beneficial move puts Swiss Army Brands in the women’s watch market and St. John in the watch business. St. John’s watches are billed as contemporary classic t
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