Watch Out! Part 2

Last month we explored the dichotomy between jewelry stores that sell some watches and watch stores that sell some jewelry and what it takes to close the gap. Watches should embody your jewelry store's style and commitment to service. Often jewelry stores carry too many me-too lines of watches found in mall department stores and big box merchants. If you're making money carrying some of these, congratulations. But if they represent entry-level lines in your store, you may be missing an important sales opportunity and tying up shelf space and inventory dollars. Even if you're making a modest profit on these commodity watch lines, you're sending the wrong signal to your better customers. It's time to get out of your comfort zone and bring in fresh new product. Ask your sales associates if they like selling hum-drum watches. These products seldom have notable designs or interesting feat

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).


Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out