For Patek Philippe USA president Larry Pettinelli, “the brand is first and foremost”This month, high-end Swiss watchmaker Patek Philippe is staging a big to-do in Geneva, where it will introduce a much-anticipated commemorative collection in honor of its 175th anniversary. Larry Pettinelli has been with the company for 26 of those years, including serving as president of the brand’s U.S. division since 2007. (He started as its West Coast sales rep.) Here, Pettinelli talks with JCK about his path to the top, how the company came up with its famous slogan, and whether Patek will ever make a smartwatch. Can you point to any books that guide your management philosophy? It’s not that I don’t read those books or agree with some of their philosophies. But this is kind of an old-fashioned company—in the good sense. When I got here I was taught little by little the philosophy of P