LOCATION AND CONTACT Ruff&Cut, New York; (866) 920-7898; www.ruffandcut.com.
SIGNATURE STYLE AND INSPIRATION Rough-cut and polished diamonds set in recycled gold and silver from Hoover & Strong’s Harmony Metals or A. Herschlag. Some styles are made by guest designers like Me&Ro, Tracy Matthews, and Todd Reed, while others—skulls—are designed by Watson.
FUN FACT Entrepreneur Wade Watson developed the socially conscious diamond-mining company Pride Diamonds, in Sierra Leone in 2007, and Ruff&Cut, a socially responsible jewelry maker, in 2008. Ruff&Cut partners with some guest designers as well as crafting its own lines, to create jewelry whose sourcing and manufacturing processes are transparent. Ruff&Cut gives 10 percent of the wholesale cost of each piece to nongovernmental organizations working in Africa to improve lives in communities involved in metal and gemstone mining and jewelry manufacturing.
STARTING RETAIL PRICE $190
COUNTRY OF PRODUCTION United States, in New York