LOCATION AND CONTACT Ruff&Cut, New York; (866) 920-7898; www.ruffandcut.com. SIGNATURE STYLE AND INSPIRATION Rough-cut and polished diamonds set in recycled gold and silver from Hoover & Strong's Harmony Metals or A. Herschlag. Some styles are made by guest designers like Me&Ro, Tracy Matthews, and Todd Reed, while others—skulls—are designed by Watson. FUN FACT Entrepreneur Wade Watson developed the socially conscious diamond-mining company Pride Diamonds, in Sierra Leone in 2007, and Ruff&Cut, a socially responsible jewelry maker, in 2008. Ruff&Cut partners with some guest designers as well as crafting its own lines, to create jewelry whose sourcing and manufacturing processes are transparent. Ruff&Cut gives 10 percent of the wholesale cost of each piece to nongovernmental organizations working in Africa to improve lives in communities involved in meta