Von Bargen’s Jewelers

John Von Bargen is president of Von Bargen’s Jewelers, a four-store chain based in Springfield, Vt. Von Bargen, a former economist with a background in silversmithing, founded the company on Killington Mountain in 1975. Initially focused on unique silver designs, the business grew, with Von Bargen pushing it into increasingly more upscale jewelry. Within a few years, he had moved into the larger Springfield location. In 1986 and 1987, the company opened two additional Vermont stores on Stratton Mountain and in Burlington. In 2003, Von Bargen’s opened its fourth location, in Hanover, N.H. In this month’s “Five Questions,” Von Bargen talks about marketing, creating solid relationships with vendors, and other strategies for success. What are your best sellers? We do very well with fashion jewelry— color with diamonds. It’s not a commodity, it’s unique, and it

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