Vivid recently combined two strong market trends in one hot promotion of their company. The jewelry industry has witnessed the gradual development of near obsession with celebrity during the past decade as companies scrambled to provide the jewelry for stars at high-profile events. At the same time, companies across the board have recognized the power of the Latin American market and its icons. In response, Vivid recently dressed celebrities at the Latin Billboard Awards. More than $6 million worth of diamonds sparkled on the red carpet at the ceremony, with diamond stud earrings among the most popular items.