Virginia Is for Jewelry Lovers

Intrepid store owner Jenny Caro will search for your lost stone or your dream colored diamond 1. What advertisement or promotion elicited the most response for you? Last year we did a "Twelve Days of Christmas" promotion. It was a Facebook event where we gave away the number of items for each of the 12 days, with one giveaway on the first day, two on the second, and so on. We'd post an image of the pieces to be given away that day, and the first person to tag an item got the prize. People caught on early that they had to be quick, so we had many people closely follow the contest. One day, there were 400 comments on a single item. ­The 78 pieces given away cost us about $2,000. In addition to going from 250 to 500 "likes," we had a ton of postings and shares. Winners had to come in to get the prize, which helped bring people in during the holidays, and we knew all the winners were from o

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