VicenzaOro Exhibitors Adjust to Changing Times

VicenzaOro, the year's opening trade fair, is usually a good barometer for the jewelry business: a confirmation of holiday sales results, an indicator of buyers' expectations for the coming year, and a source of new trends and styles. By and large, 2005 was not a great year for jewelry sales in the United States and Europe. It was not as bad as some had feared, but certainly no barn burner. As a result, the international buyers who attended this fair were on the lookout for new items as well as innovative marketing and merchandising strategies to spark consumers' interest. The eight-day show started out busy. Traffic dropped off the next few days, and then picked up again later in the week. Despite early grumblings from exhibitors, American buyers did show up, led by the major TV shopping channels and buyers for major chains, larger independents, and wholesalers. According to an exhibi

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