‘Value’ and ‘Style’ The New Watchwords of Japan’s Watchmakers

Recent years have been tumultuous and sobering for some of the world's largest watchmakers, leading to significant changes in their international operations to boost business and brand awareness and stay competitive in the 21st century. No, we don't mean the Swiss or other upscale European watchmakers, whose many brands have been coalescing in the past 18 months. We're talking about the powerful watchmaking conglomerates of Japan. While trade attention has focused on consolidation of Europe's watchmaking industry, Japan's top watchmakers have taken bold steps at home and abroad to remain competitive globally, especially in the United States. The results affect every U.S. jeweler who sells their products. The following special report examines what's prompting these changes and the new strategies Japan's watchmakers are devising in response. In coming issues, JCK will look at how their

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