It was a low–price point, diamond-heavy Valentine’s Day, jewelers told JCK—but not everybody felt the love.After speaking to nearly two dozen jewelers, JCK found many who echoed Michael Littman, co-president of Gary Michaels Fine Jewelry in Manalapan, N.J., who said he had one of his best Valentine’s days in years.The holiday had receded in importance for his store over the last few years, he says, but this year “turned out better than I expected—romance is back in the air.”While the balance tipped toward the positive, many jewelers still found it a challenging environment. Among the most-mentioned comments:Traffic was sporadic. Even retailers who scored big this holiday said the days leading up to Feb. 14 were suffused with nail-biting waits. It was a last-minute holiday for Providence Diamond in Providence, R.I., but that made all the difference. “We were really
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