Valentine’s Day Tips

Valentine's Day is next month, which means it's time to prepare your special events and promotions. Below, courtesy of the JCK Retail Panel, are 15 tips and ideas to help your customers honor their valentines. Team up Collaborate with noncompeting stores (e.g., flower shop, candy store) and offer a special package if customers visit any of the participating stores, or offer gift cards for local restaurants. Commit yourself Remember that right-hand rings—whether diamond, colored gemstone, moissanite, or pearl—can also be used as engagement or commitment rings. Run promos Consider a "Perfect Proposal Contest" (start in January and announce winners on Valentine's Day), "Love Yourself" for self-purchasers, a "Customer Appreciation Sale," or ones that include gift-giving ideas. Be bubbly Invite customers to a champagne brunch o
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