Using Your Computer to Increase Profits

Every year more and more jewelers are using store-management software, and no wonder. They say it increases inventory turn, streamlines accounting and management processes, and enables them to market more effectively to customers.“Use it or get out of business,” is the enthusiastic, if blunt, advice of Umit Nasifoglu, chief executive of Marquis Jewelers, a four-store chain in Minnesota. “Without a computer, I don’t know how anyone could stay on top of what they need to know on a continuous basis—especially multiple-store operations. If you’re just sitting dormant, making decisions the old-fashioned way, you’re not going to survive.”A JCK poll shows most jewelers agree with him: Nearly two-thirds of the respondents use management software, and another 10% are deciding on a program. Among the benefits they cite: reduced inventory costs, more time for selling, better managem

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