U.S. Watch Companies Aid Victims of Sept. 11 Terrorist Attacks

Dozens of watch companies are offering support to the relief efforts in the wake of the Sept. 11 terrorist attacks on America. As of press time, more than 50 watch brands in the U.S. watch industry had joined in a project called "A Time to Aid" to raise money for the American Red Cross's New York and Washington, D.C., relief efforts, says organizer Mitchell Caplan, president of Daniel Mink of Switzerland (U.S.). The project also enlists the help of the trade press and watch retailers. "Other than giving blood, I wanted a way to help with as big an impact as possible," Caplan told JCK in September. He has attempted to get "every jewelry and watch trade and consumer publication to donate space for full-page ads [promoting the project], and contact every watch company for donations for the effort. "This is an excellent cause for the industry to get together on to support the families
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