U.S. Luxury Market Driven by Women Self-Purchasers, Says Survey

The U.S. luxury market is “scorching hot,” and much of the boom—including watches—is being driven by the growing number of women self-purchasers, says John Clarkin, executive director of sales development for W magazine. He spoke at the recent LUXURY by JCK show in Las Vegas, where he detailed a new W survey of affluent women in households with annual incomes topping $100,000. It found Originals—its name for affluent women who “create trends, move the market, are stylish, and are ambassadors for brands they buy”—spend more on average on fine jewelry and watches ($24,248) than the national average for affluent people ($6,341). Clarkin said the average woman fine-watch collector owns at least three watches—casual, dress, and evening—and 25 percent of those surveyed bought a fine watch in the prior 12 months. An Original spends on average $4,357 on a fine watch, vers
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