UpFront

TRADEMARK REGISTRY WILL PROTECT JEWELERS Buyers at major trade shows have a new ally in the fight against deception: a registry that requires all exhibitors to comply with national quality marking and trademark laws. The International Trademark Registry was created under the auspices of the Jewelers Vigilance Committee to fight underkarating of precious metal jewelry and watches. ITR will operate as a division of JVC. Beginning in spring 1997, the approximately 2,500 exhibitors of precious metal products at major U.S. trade shows will be required to complete a registration form verifying that they comply with the National Gold and Silver Marking Act. The regulation requires jewelry carrying any quality mark also to carry a U.S. registered trademark or the name of the manufacturer who will attest to its validity. Those without a U.S. registered trademark must include a trademark a
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