SECOND-HALF FORECAST:
More Promotions and platinum
Sales & Profits
Expectations for results of the second half of 1997 compared with 1996.
Sales
Profits
Increase
67%
59%
Decrease
22%
15%
No change
11%
26%
Source: JCK Retail Jewelers Pane
Buying Plans
The figures represent the percentage of respondents who plan to change their product mix for the second half of 1997 compared with the same period of 1996.
Buy more
Buy less
Platinum jewelry
54%
9%
Loose diamonds
52%
13%
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