JNet.com recently revised and updated its Web site with a new design and additional features including links to industry resources, a trade-show calendar, and up-to-date industry news.
In addition, the JNet Web site building program for members of Jewelers of America (JA) and Manufacturing Jewelers and Suppliers of America (MJSA) now offers more choices. Using JNet, JA and MJSA members can build and customize Web sites as part of their marketing strategy, including the creation of online catalogs.
JNet users can create a basic Web site featuring contact information and consumer-targeted jewelry content from JA. Setting up a basic Web site through JNet is free to JA and MJSA members. An enhanced version includes additional informational and content of the jeweler’s own creation. Jewelers can get their own domain name and attach it to their site.
Members can use JNet to create a basic catalog displaying up to 20 products. (This option is available only to JA retailers; all other options are open to members of both JA and MJSA.) The most advanced option for JNet users is the enhanced catalog site, which allows jewelers to build an unlimited product catalog with the ability to conduct e-commerce.
JNet users can choose from 16 templates, including 10 new designs. Participants also receive one e-mail account and site hosting from JNet.
Recent upgrades have made JNet’s e-commerce system easier to use for both buyers and sellers. The e-commerce catalogs soon will be searchable through major search engines including Yahoo!, MSN, InfoSpace, Lycos, AltaVista, and Netscape.
JNet representatives are available by phone and e-mail to provide technical support, and online support is available in the form of “Rick Ruby,” a character that that guides JNet users through the step-by-step process of creating and customizing Web sites.