Unleash Your Enthusiasm

When you greet a customer, don't rely on the typical “Can I help you find something?” Instead, try a greeting like this: “Our buyers just received these brand-new styles of earrings (pendants, rings, etc.). We haven't even put them out yet. I'd like your opinion of them.” Including the customer in the process makes them feel important. A sale to this person just became a lot easier. And, with each successful gold sale, a salesperson becomes more confident in his or her ability. Following are some potential negative attitudes and how to turn them into positive opportunities. “I can't sell gold jewelry at these high prices.” Restaurant owners don't tell their customers, “The price of lobster is too high, so we can't sell it.” Diners know lobster is expensive, but some order it regardless of the price. Precious metals are called precious for a reason. Historically gold h

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).


Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out