Twitter Gems: Six Tips to Get Started on Twitter

Twitter is a “micro-blogging” and social networking service that allows you to send short messages (called “tweets”) to people who have signed up to receive them (your “followers”). The messages, limited to 140 characters, also appear on your profile page on the Twitter Web site. Jewelers can use Twitter to start a dialog with customers or generate word-of-mouth marketing. Following are six tips to help you use Twitter effectively: If someone has sent you feedback to a post, tweet a response back. No one likes to think they're Twittering into empty space. To find feedback, check the @yourname tab. I once bought a pair of boots from, tweeted about how much I liked them, and received a thank-you tweet from the head of Zappos. Offer feedback to another user's post. The beauty of Twitter is the real-time alerts when people are talking ab

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