The Rochester Diamonds Triple Certification Program, created in 1999 (for diamonds .45 pts. and larger), consists of either a GIA or EGL certification, Rochester's own RDI report that further describes the features of the diamond, and a Gemprint—a registered diamond "fingerprint" that can help identify the owner in the event of theft or loss. According to sales manager Bob DeMaria, the program was designed with the retail consumer in mind—a combination of branding and consumer education. All certificates are presented in an attractive portfolio for safekeeping. Rochester Diamonds, (585) 225-3390.