Trading Places

A Wholesaler Steps Behind the CounterKhatchig Jingirian couldn’t contain his excitement in a recent Facebook post: “EIGHT DAYS until the doors of Smythe & Cross Fine Jewelry officially open for business! JULY 1st 2010 is the big day!!!!!!!!!!!!!!!!!!!!!!!!!!”The longtime Italian gold wholesaler—his parents run Jingirian Fine Jewelry—is opening his first retail store in Los Altos, Calif., after 15 years working on the other side of the counter. Jingirian will serve as president while Pamela Purcell Smith, a former Gleim the Jeweler staffer, will be vice president, in their recently opened Smythe & Cross Fine Jewelry. The name is a variation of the owners’ monikers: Jingirian tweaked Smith to give it a more Old English sound, while Cross derives from an Armenian translation of Khatchig. “It has always been a dream of mine to own a retail jewelry store,” Jingirian te

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