Trademark Battles Rage Over Everlon

The Everlon Diamond Knot made noise—as well as sales—after it was introduced by De Beers last summer. But it's also providing a nice income for copyright and trademark lawyers. Everlon is different from past De Beers–advertised products, because it's meant to be a proprietary product sold exclusively by De Beers' retailer and manufacturer partners. And from the beginning, De Beers has indicated it would zealously protect Everlon's intellectual property rights. “There have been a number of companies who have been brought to our attention as potential infringers of our Everlon IP, and we are dealing with them on a case by case basis to protect our sightholders and their retailers,” says spokeswoman Lynette Gould. “De Beers has filed for various U.S. copyright registrations in the Everlon collection and has applied for U.S. design patents for various
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