Trade Shows

CHANGING BUYING PATTERNS AFFECT JA SHOW Attendance drops to 20-year low, but business was good in certain sectors. The weather was sunny, the temperatures just right. All in all, it was a perfect weekend to be in New York City. So why wasn't there more business at the JA International Jewelry Show, wondered many vendors. Attendance at the show, held July 20-23 in the Javits Center, was 12,807, the lowest in 20 years. However, attendance met officials' expectations and were close to last year's 12,896, says Judy Karlin-Grant, show director. She noted that "changing buying patterns" have affected attendance. But for now, there are no plans to change show marketing or operations. Exhibitor attendance was down also, from 1,500 in 1995 to 1,410. And some sections -- such as watches and foreign exhibitors -- were noticeably smaller than in past years. These factors, plus the ab
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