Trade Shows

JA SHOW CLAIMS 8% GAIN Organizers of Jewelers of America’s International Jewelry Show claim an increase in attendees – the first in several years – at this year’s event, held July 18-21 in New York City. The figure, they say, is based on a new and more accurate attendance-verification system. “We’ve stopped the slide. This show is the first in five years to show growth,” says Joan Landis, group show director. According to figures from the new verification system (based on scanning attendees’ badges), 11,020 people came this year, which organizers say is 8% more than in 1997. (Under the old system, preregistered JA members were included in the final tallies whether they came or not. The probable number of non-attendees was deducted from last year’s figure of 11,089 to get the 8% increase.) Attendance at the summer show had been dropping for a number of years, start
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