Trade Shows

BASEL 2000 OFFERS LUXURY—AT A PRICE The year 2000 brings many changes to the World Watch, Clock, and Jewelry Fair in Basel, Switzerland (March 23-30), including more luxury jewelry and watch vendors than ever before, new programs—and an admission fee. The Basel Fair organization spent millions of Swiss francs renovating its centerpiece, Building 1, for 1999. Prestigious watch vendors spent millions more on a first-floor mini-metropolis of grand exhibition boutiques. Show attendees and other vendors were so impressed that even more millions have been spent this year to give Building 1's second level the same makeover, with wide aisles, “plazas,” and double-deck exhibition booths. Famous luxury names like Boucheron, Harry Winston, Hermès, Van Cleef & Arpels, and Chaumet are in the front section. International fashion brands—many of them jewelry names expanding into watch

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