Trade Launches Campaign to Counter Blood Diamond Movie

Faced with another slew of bad publicity stemming from the planned Christmas release of the Leonardo DiCaprio movie The Blood Diamond, the diamond trade has launched a campaign to educate jewelers on how to respond to consumer concerns and present its side of the story. The movie tells the story of a diamond trader involved in Sierra Leone's horrific civil war in the late 1990s. But industry executives worry it could tarnish the industry in the minds of consumers who think the war is still going on. “The story that is going to be told is a true story, and we all applaud that it is going to be told,” said World Diamond Council chairman Eli Izhakoff, at a meeting devoted to the issue at New York's Roosevelt Hotel. “What we need to ensure is that we tell the truth too, and that consumers know what the trade has done to stop this problem.” Richard Lennox, director in charge of
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