Tourneau Is Reaching Out—and Down

Tourneau, one of the nation’s largest watch retailers, is about to get bigger. The New York company, which operates nine luxury stores across the country, is launching a new retail format this month. The concept, called “Watch Gear,” will concentrate on moderately priced products like Swatch, Longines, and Movado. Even though many retail jewelers carry the same brands, Tourneau doesn’t see itself as their competitor. Rather, it believes it’s simply expanding the overall market for watches. The company expects to open at least 20 Watch Gear stores over the next 12 to 15 months. These will complement Tourneau’s existing stores, including five in New York, one of which is its huge, multilevel, 16,000-sq.-ft. flagship “Time Machine,” the world’s largest watch store. It also has stores in California, Florida, and Texas. In a recent interview with JCK contributing editor
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