Touch & Go: Apple Pay Puts Payments in the Spotlight



The debut of Apple Pay puts mobile payments in the consumer spotlightThe release of Apple’s slick iPhone 6 series late last year marked the tech juggernaut’s first real foray into the mobile payments market.Apple Pay, a mobile-payment system powered by near-field ­communication (NFC), came preinstalled on every iPhone 6, with a ­promise that users would enjoy a shorter path to purchasing—and ­preordering—goods and services from their favorite merchants.Thanks to the iPhone’s Touch ID feature, Apple Pay may very well be the fastest mobile payment system on the market. There’s no need to open an app or navigate past a home screen; users simply place their thumb on the screen to kick-start the purchase process.Will the slickly designed feature finally persuade shoppers to swap their leather billfolds for digital ones? Or will Apple Pay go the way of the 4-year-old Google Wall
JCK PRO

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).

SUBSCRIBE TO CONTINUE

Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out