De Beers Announces Pricing Change De Beers recently introduced a major change in its diamond pricing policy—and some think even more dramatic changes are on the way. The company announced that, in the future, price “adjustments” will be made more frequently—and the company will no longer regularly announce them to the market. In the past, De Beers instituted price “increases” only, and its stated position was that the price of diamonds should never decrease. But analysts say that the “new” De Beers is willing to let prices both rise and fall and is now responding to market conditions rather than trying to set them. The Financial Times also announced De Beers would soon announce new criteria on how it chooses its sightholders. The Times said this would add greater “transparency” to a process long shrouded in secrecy. Other press accounts speculated that there w