Top 5: Mistakes of Social Media Marketing

If you're engaged in social media marketing, or considering it, you need to be aware of the top mistakes businesses make with this PR tool. 1. Having more than one face on the Internet. When you engage in social media marketing, you build your image from the ground up. The goal is to virally spread parts of your image across the Internet. The word parts is important. You start with a holographic image of yourself in the virtual world. You need to break that hologram apart and find the appropriate places on the Internet where you can frame certain pieces it. When someone looks at all the pieces at the various sites, they should be able to put them together to see a single whole. They should not see multiple images of who you are, which would ruin your credibility. If you have multiple Facebook accounts, for example, your personal one must be hidden and b

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