Top 10 Ways a Salesperson Can Increase Sales

This month while the boss is away at The JCK Show ~ Las Vegas 2005 buying new merchandise, I thought I would detail my top 10 ways that a salesperson can increase personal sales. Each is based on three underlying goals: (1) Get more people to come into the store, (2) sell to more of the people that are already coming into the store—increasing your closing ratio, and (3) sell more to the people that you are already selling. Make a telephone call to your existing customers with a customer-benefited reason for the call, for example, new merchandise arrivals, special events, anniversaries, birthdays, graduations, etc. Ask every customer for a referral. …Who else do you know who may be getting engaged or graduating? Would you mind giving them one of my business cards? Carry and pass out business cards to people you come in contact with in your

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