Tools and Technologies for Modern Jewelry Retailing

From apps that allow you to monetize your Instagram account to partnering with bloggers to boost your reputation among the fashion set, retailing in 2014 has taken a decidedly next-generation turnIn modern retailing, it’s never business as usual. Today’s merchants are selling in an ever-evolving environment. One where technology moves faster than a ­caffeinated cheetah. To be effective, marketing needs to disrupt the status quo—demanding creative, sophisticated thinking at every turn.The good news is that merchants ready to embrace this untamed new world will find a host of next-generation retailing opportunities at their fingertips.Itching to get started? Check out these forward-thinking tools and technologies and ­digital-driven marketing strategies.Social SellingFor a while, it looked like social media sites would remain (relatively) retail-free zones. Branding has, for years,

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