To Tell or Not To Tell: Should Your Customer Know It’s A Used Diamond?

Thanks to advances in technology, we jewelers are now able to offer increasingly beautiful-appearing gems. Myriad treatments make some of the most ordinary-looking stones appear special to the naive consumer. To ensure our customers are not taken advantage of, however, stringent laws require us to disclose these treatments. Similarly, if we appraise an item we know to be treated or altered in any way, it's our legal and ethical obligation to disclose that fact. But what about previously owned stones? Assume a customer comes into your store wanting to sell her 1.25-ct. diamond ring, the last vestige of her recently broken marriage. After a bitter divorce, she wants to get on with a new life. Ridding herself of the ring will bring closure to the past. Besides, she instinctively feels the ring brought her bad luck with her first marriage, and she doesn't want it around to harm the next

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