Tips For Struggling Businesses

No question, the current environment in the jewelry industry is one of struggle. In conversations with retailers, wholesalers, and manufacturers, the word struggle may be an understatement. Some time ago, I clipped a highlight box from Investors Business Daily and taped it to the keyboard of my laptop. The five points are from John Chidsey, the CEO of Burger King. Though I no longer have the full article, the expansion and application of the five themes to the jewelry business is mine. You may be thinking: What do burgers have to do with jewelry? Please have a bit of patience and read on. 1. Focus on two or three major drivers that will make the biggest impact on your business. In times like this, that statement is akin to the old line that it's tough to remember that the objective is to drain the swamp when you're up to your neck in alligators! Job 1 remains revenue generation. Job 2

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