Time On Your Side

On an otherwise slow Monday in the second week of November, watch retailers and manufacturers were laying the groundwork for what they expected to be a strong holiday season. By page seven in the day's Wall Street Journal, readers saw ads for Blancpain, Longines, Breitling and Bulgari watches. One day earlier, Sunday New York Times readers saw enough ads to create an entire catalog of brand name watches This was just the tip of the iceberg in an advertising and promotional blitz that has made retailers and manufacturers confident of strong sales this year. The blitz involves everything from magazines and billboards to Hollywood films, sport events and radio and TV. Sport, fashion and dress lines each have their reasons for the optimism. John Kroeger, national sales manager at Gucci Timepieces, points to the success of Gucci clothing at fashion shows. "We have the watches to go with t
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