Time for 2012’s Swiss Watch at JCK

Can’t go to Switzerland? JCK brings Switzerland to youLas Vegas may lack Switzerland’s alpine ambience and Euro-style amenities, but for four days in June, the city is a convincing proxy location, as hordes of watchmakers flock to Swiss Watch, held in conjunction with the JCK Las Vegas show.From June 1 to 4, the appointment-only event—now in its 10th year—will take over a host of luxury hotel rooms at ­Mandalay Bay, THEhotel, Four Seasons, and—for one brand—the Mandarin Oriental at CityCenter. “Breitling is going to be at the Mandarin,” says Steven Kaiser, president of New York City–based Kaiser Time, which produces Swiss Watch in collaboration with JCK Events. “They wanted to be a part of the show but wanted to be a little bit away.”Exclusivity is, of course, a show signature. Among the 30-some brands participating in Swiss Watch this year—among them Hublot, Uly

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