Tiffany Sues eBay

A giant among traditional retailers has launched a lawsuit against a king of the new. Tiffany is suing eBay, claiming the auction site profits from the widespread sale of counterfeit Tiffany products. The company did a test buy of some 186 silver jewelry products said to be Tiffany's on eBay. Of the total, 73% turned out to be fake, 5% were genuine, and 22% fell in a gray area (for example, some were described as "Tiffany-inspired"). "Thousands of consumers have bought counterfeit 'Tiffany' jewelry through eBay believing that their purchases were genuine, but they have been deceived, and Tiffany's reputation has been damaged in the process," says a company statement. "Tiffany believes eBay should bear responsibility for the sale of counterfeit merchandise on its site." Tiffany lawyer James Swire says that the company felt it had a particularly strong complaint since eBay had boug

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