Your Golden Ticket to VicenzaOro’s 2019 January Show

Unlike some European trade fairs, Italy’s VicenzaOro is thriving. Here’s why. While many trade fairs are seeing declines in exhibitors and attendees, VicenzaOro appears to be bucking the trend. The Italian gold jewelry fair takes over the Vicenza fairgrounds Jan. 18–23, when the show expects to welcome more than 1,500 brands from 36 countries (nearly three times the watch and jewelry exhibitors expected at Baselworld in Switzerland next March). Marco Carniello, division director of jewelry and fashion at the Italian Exhibition Group, organizers of the fair, attributes the growth to changes set forth in 2015, when VicenzaOro ­introduced its Boutique Show format. “We split all the exhibitors into different communities based on their products, and we also started to target the high-end jewelry sector,” Carniello says. The changes include a series of talks, dubbed “Visio.Nex

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