If you’re selling yourself as a family store, have a family member in the store from open to closeAt Meyers Jewelers in Grove City, Ohio, family ownership isn’t simply a quaint fact designed to warm up a sales pitch—it dictates store protocol. Founder Meyer Weisman has a pact with his two sons, co-owners Jeff and Scott Weisman, stipulating that at least one family member be in the store during business hours. “Customers always say they chose us because they want to buy from a family business,” says Scott. “So we promote ourselves heavily that way. When you come in, there will always be an owner to talk to.” The gemologist brothers began working at the store—which Meyer opened in 1966 with their mother, Anna—while they were in grade school. “I remember cleaning watchbands, engraving, and cleaning up when I was 10,” says Scott. Both sons went on to earn degrees at Ohi