Three Great Fashion Promotion Ideas

Fresh ideas for store promotions are great for business but can be difficult to create. However, if you’re Susan Morgan, head of her own marketing and public relations firm in Richmond, Va., the ideas flow freely. Morgan is the innovator behind several promotions that her fine-jewelry clients frequently employ with success. Her ideas have boosted store traffic, helped increase revenues, created good will in the community, and even helped fledgling artists get recognition for their work. Following are examples of some of Morgan’s best projects, which she created for Schwarzschild, a well-known Richmond jeweler. Women of Style. Held in Richmond, this event raises awareness and interest in the Valentine Richmond History Center’s Costumes & Textiles collection; raises the profile of Schwarzschild, which always aims to reinforce the jewelry-as-fashion message; and part

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