Thinking Outside the (Jewelry) Box

In Memphis, Tenn., jewelry stores are like gas stations—"there's one on every corner"—according to Steve Ballin, partner, King Furs & Fine Jewelry. So when this purveyor of luxurious coats diversified into fine jewelry 13 years ago, it relied on its fur customers for many initial purchases. "People trusted us for fur coats for so long that they figured they could trust us for jewelry, too," recalls Ballin of King's first foray into jewels. But jewelry and furs weren't always on this family's retail agenda. The Ballins and their partner, Michael Frankel, bought King's Furs—a community fixture since 1947—from a family friend in 1985. Warmer weather in Memphis and the recession of the early 1990s cut into sales, though, and the business had to adapt. To make up for lost revenues, the retailer added fine jewelry and changed its name to King Furs & Fine Jewelry. Jewelry natu
JCK PRO

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).

SUBSCRIBE TO CONTINUE

Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out