Things of Beauty: Trends and Ads in the May Issues



What’s trending and who’s advertising in the May issuesEllePushing:• Gold-plated brass bracelets; gold pinky rings (“Clean Energy…laser-sharp cutouts and athletics-inspired silhouettes”)• Crystal-studded choker; raffia handbag with ­crystal and pearl accents (“Time to Reflect”)Advertisers:Chanel, David Yurman, Van Cleef & Arpels, Cartier, Tiffany & Co., Bulgari, John Hardy, Piaget, Roberto Coin, Alor, Shinola, Hearts On Fire, Monica Rich Kosann, Pandora, Elle Time & Jewelry, ChopardInStylePushing:• Rose gold cigar band custom date ring; white diamond pavé open ring (“Battle of the Bands…teaching traditional wedding rings new tricks”)• Mandarin garnet and 18k gold hoop earrings; citrine cabochon hoops (“These timeless pieces suddenly can’t stop glowing”)Advertisers:David Yurman, Movado, Citizen, Bulgari, Gabriel & Co., Pandora, Casat
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