These Jewelers Love Bad Weather

It snowed nearly five inches last New Year’s Day in Edmonton, Alberta, and no one was happier than Crowley’s Jewelers & Goldsmiths. Why? Because Crowley’s could give 4,000 customers their money back – and let them keep their purchases, too. That’s not a misprint. Like a growing number of jewelry stores, Crowley’s had bought “weather promotion” insurance. This lets a store offer customers a gamble: that if there’s a certain type of weather on a specified day, the store will refund the price of all purchases made during a weeks-long special promotion period leading up to that day. In the unlikely event the store must make good on its promise, the insurance covers all the payouts. In Crowley’s case, the Canadian store had promised refunds for purchases made during the six weeks ending Dec. 26 – if it snowed 7.5 cm (almost 3 in.) or more on New Year’s Day. A
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