There’s an Art (Literally!) to Selling Jewelry at Dodson’s



“Follow your bliss” is more than a well-worn adage for Debra Schultz and Penn Fix, co-owners of Dodson’s ­Jewelers in Spokane, Wash. It’s the reason the ­husband-and-wife retailers turned the walls of their 125-year-old fine ­jewelry store into a booming gallery. “We don’t have an art background, but we’ve always loved art,” says Schultz. When the town’s sole fine art ­gallery closed its doors a few years ago, the duo decided to transform their 4,000-square-foot shop into a hybrid jewelry store/art gallery. They have since built up a small cache of artists whose works sell strongly and complement the jewelry inventory (anchored by large bridal and estate selections). Though Schultz says with a laugh that she’s “glad we don’t make a living ­selling art,” the tandem business has been profitable. Best of all, the endeavor erases the ever-present issue of how t
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