The Young and the Excess: What Jewelers Need to Know About Millennials

How ­(the ­often ­misunderstood) ­millennials ­relate to ­luxury, ­­consumption, spending, and the retail ­experienceMillennials have been described as narcissistic and entitled; wimps raised by helicopter parents; trophy kids who receive rewards not just for winning but simply for participating in an event; and a group that lives in a digital world instead of a real one. They’ve also been called the boomerang, or Peter Pan, generation for delaying some rites of passage into adulthood. Many of-age millennials with jobs still live with their parents. And, because they have the family

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).


Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out