The Young and the Excess: What Jewelers Need to Know About Millennials



How ­(the ­often ­misunderstood) ­millennials ­relate to ­luxury, ­­consumption, spending, and the retail ­experienceMillennials have been described as narcissistic and entitled; wimps raised by helicopter parents; trophy kids who receive rewards not just for winning but simply for participating in an event; and a group that lives in a digital world instead of a real one. They’ve also been called the boomerang, or Peter Pan, generation for delaying some rites of passage into adulthood. Many of-age millennials with jobs still live with their parents. And, because they have the family to fall back on, they can quit those jobs on a whim. “They are the most misunderstood generation that has ever existed,” says Jamie Gutfreund, chief marketing officer for Noise/The Intelligence Group, publishers of the Cassandra Report, which provides forecasts and insights on the youth mark
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